Our Story

Life's better bare

And we don’t just mean barefoot on the sand (though we’re always up for that). For us, it’s about stripping away the excess — the overdesigned, overcomplicated, overhyped — and making room for something simpler. More genuine. More free.

Bare Minimum Collective was born from salt, sun, and the kind of days that flow with the tide. Our roots are in surf culture, but our mindset goes beyond — we value presence over possessions, freedom over fleeting trends, and gear that works quietly, without trying too hard to be noticed.

We design minimal, functional clothing and accessories for life by the coast — for days when the sun is high, the plans are loose, and the vibe is everything. Or for anyone who lives for that easy, laid-back vibe — whether you’re on the coast, in the city, or somewhere in between. Our pieces feel like old favourites from the very first wear — soft, durable, easy to throw on, and even easier to live in.

Bare Minimum Collective. Life’s better bare.